Amul is one of India’s most trusted dairy and food brands, owned by Gujarat Cooperative Milk Marketing Federation Ltd. The brand is built on India’s cooperative dairy movement and is known for quality, value, farmer-led sourcing and a wide product portfolio across dairy and packaged foods.
The Amul range includes milk, ghee, butter, cheese, paneer, dahi, ice cream, milk powders, health beverages, chocolates, fresh cream, traditional Indian sweets, bakery products, protein products, peanut spread, beverages and other food categories. This makes Amul useful for restaurants, cafes, hotels, cloud kitchens, caterers, retail food outlets, institutional buyers and D2C customers.
Amul products can be sourced from Prockured on a pan India basis for B2B and D2C requirements. Buyers across India can explore Amul dairy products, ghee, butter, cheese, paneer, milk powders, chocolates, beverages, sweets, protein products and foodservice essentials for commercial kitchen use, retail stocking, hospitality procurement and repeat food sourcing.
For Prockured’s procurement ecosystem, Amul fits strongly into food and beverage, dairy, HoReCa pantry, institutional supply and everyday food product sourcing. The brand’s wide category coverage helps buyers source trusted Indian dairy and packaged food products for multiple menu, retail and operational requirements.
A major strength of Amul is its wide product range across dairy and food categories. The official brand range includes butter, milk, bread spreads, cheese, paneer, dahi, cheese sauce, beverages, ice cream, ghee, milk powders, chocolates, fresh cream, frozen snacks, bakery products, peanut spread, mithai products and more.
This range gives food businesses more flexibility while planning procurement. A restaurant may need butter, cheese, paneer and ghee; a cafe may need milk products, beverages and chocolates; a retail outlet may stock sweets, protein products and packaged snacks; and institutional buyers may require bulk-friendly dairy and pantry products.
Through Prockured, Amul can be positioned as a multi-category food brand for pan India sourcing. Buyers can use the brand for dairy essentials, packaged food products, dessert ingredients, beverage needs, bakery applications, retail supply and commercial kitchen procurement.
Brand story
Amul is not just a dairy brand; it represents India’s cooperative dairy movement. The brand was born from a farmer-led cooperative model and is marketed by Gujarat Cooperative Milk Marketing Federation Ltd., which works to provide fair returns to milk producers while serving consumers with quality products at good value.
This cooperative foundation gives Amul a strong trust advantage for buyers. Restaurants, hotels, cafes, retail outlets and institutions often prefer brands that have long market presence, dependable product recognition and strong consumer acceptance across India.
For Prockured buyers, this makes Amul a strong food sourcing brand for B2B and D2C requirements. The brand is relevant for dairy procurement, foodservice menus, retail food shelves, institutional pantry needs and hospitality kitchens that need trusted Indian dairy and packaged food products.
FAQ
Common questions about Amul, product fit, and sourcing.
3 Amul products available on Prockured.
