Kissan is an Indian food brand from Hindustan Unilever, known for ketchup and sauces, jams, peanut butter and fruit squashes. Started in 1934, the brand is built around fruit and farm-sourced ingredients, with product categories designed for everyday meals, snacks, breakfast, beverages and quick food preparation.
The Kissan range includes Fresh Tomato Ketchup, Chilli Tomato Sauce, No Onion No Garlic Tomato Sauce, Sweet and Spicy Sauce, Mixed Fruit Jam, Pineapple Jam, Orange Marmalade, Mango Jam, Peanut Butter, Juicy Lemon Squash, Juicy Grape Squash, Juicy Mango Squash and Juicy Orange Squash. These products are useful for restaurants, cafes, QSRs, cloud kitchens, caterers, hotels, retail food outlets, institutions and D2C customers.
Kissan products can be sourced from Prockured on a pan India basis for B2B and D2C requirements. Buyers across India can explore Kissan ketchup, sauces, jams, peanut butter and squashes for foodservice menus, retail stocking, breakfast service, beverage counters, snack pairings, commercial kitchen use and repeat procurement.
For Prockured’s procurement-focused marketplace, Kissan fits well as a trusted packaged food brand with strong category recognition. Its farm-linked sourcing story, wide product range and high-use pantry categories make it suitable for buyers who need dependable ketchup, jam, peanut butter and squash products for regular business and consumer requirements.
Kissan offers a fruit-led jam range that includes Mixed Fruit Jam, Pineapple Jam, Orange Marmalade and Mango Jam. The brand describes Mixed Fruit Jam as a blend of eight fruits: pineapple, orange, apple, grape, mango, pear, papaya and banana.
This makes Kissan useful for breakfast service, bakery counters, sandwich menus, dessert recipes, toast pairings and retail shelves. Cafes can use jams in sandwiches and bakery items, hotels can use them for breakfast spreads, and retail buyers can stock multiple Kissan jam flavours for regular consumer demand.
For Prockured’s B2B and D2C sourcing needs, Kissan jams create a strong pantry and breakfast product category. Buyers can consider Kissan Mixed Fruit Jam, Mango Jam, Pineapple Jam and Orange Marmalade for hotel breakfast service, cafe menus, bakery use, institutions and packaged food retailing.
Brand story
Kissan has a long Indian food brand legacy and is part of Hindustan Unilever Limited. HUL states that Kissan started in 1934, and the brand story connects Kissan with farmers, fruit sourcing and products such as jams, ketchups, squashes and peanut butter.
The brand also mentions farmer support through knowledge and sustainable agriculture practices for tomato cultivation. Its official story states that around 8,000 farmers across the country cultivated tomatoes for HUL in 2019, strengthening the brand’s connection with Indian agriculture.
This legacy matters for Prockured buyers because ketchup, jam, squash and peanut butter are repeat-use categories where brand familiarity and trust influence purchase decisions. Kissan is suitable for hotels, restaurants, cafes, caterers, retail outlets, institutions and D2C buyers looking for recognised packaged food products.
FAQ
Common questions about Kissan, product fit, and sourcing.
2 Kissan products available on Prockured.
